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Creative Content Manager
Freelancers
Dec 2025
Info
In Sölden, Austria, we produced a winter campaign featuring the XPENG G9, positioning the vehicle as the central focus of the production. The project aimed to highlight the model’s design, presence, and premium character through a series of photographs, using the snowy alpine environment to reinforce the vehicle’s performance and visual impact in winter conditions.
Assets Produced
Product photography shot in a snowy environment, showcasing the XPENG G9 within the alpine landscape. The imagery focused on highlighting the vehicle’s design, proportions, and details while capturing its presence in a winter setting.
My Role
Project Direction & Creative Development
I directed the project from start to finish, working directly with freelance creatives and production partners to develop the visual approach for the campaign. During this phase, I helped define the photographic direction to ensure the XPENG G9’s key design elements were effectively highlighted within the winter environment.On-set Supervision
During the shoot in Sölden, I worked closely with the production team on set, supervising the execution of the photography to ensure the XPENG G9 remained the central focus and that all visuals followed the agreed creative direction and product messaging.Post-Production Guidance
I also supported the post-production phase, guiding the image selection, retouching, and final delivery to ensure the photographs remained consistent with the campaign’s creative direction and brand standards.Lifestyle Pictures