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Creative Content Manager
Freelancers
Dec 2025
Info
In Sölden, Austria, we filmed a winter campaign featuring the XPENG G6, positioning the vehicle as the central focus of the production. The project aimed to highlight key features of the model through a series of videos and photography, using the snowy alpine environment to reinforce the vehicle’s performance, technology, and design in winter conditions.
Assets Produced
Three KSP storytelling videos, each focused on a key vehicle feature:
Fast Charging
V2L (Vehicle-to-Load)
DRVM (Digital Rear View Mirror)
Each video was developed with a dedicated storyline designed to demonstrate the practical benefits of these features in real-world scenarios.
Product photography shot in a snowy environment, showcasing the XPENG G6 within the alpine landscape and emphasizing the vehicle’s design, presence, and usability in winter conditions.
My Role
Project Direction & Creative Development
I directed the project from start to finish, working directly with freelance creatives and production partners to develop the concepts and storylines for the campaign. During this phase, I helped shape the creative approach, ensuring the ideas effectively highlighted the XPENG G6’s key features while fitting the winter setting of the shoot.On-set Supervision
During the shoot in Sölden, I worked closely with the production team on set, supervising the execution of both video and photography to ensure the XPENG G6 remained the central focus and that all content followed the agreed creative direction and product messaging.Post-Production Guidance
I also supported the post-production phase, guiding the editing and finalization of the assets to ensure consistency with the campaign’s creative direction and brand standards.Lifestyle Pictures