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OTA XPENG Contents                   

Creative Content Manager

Freelancers


Dec 2025

Info


In Munich, Germany, we produced a campaign featuring the XPENG G6, positioning the vehicle as the central focus of the production. The project aimed to communicate a series of new OTA (Over-the-Air) software updates, highlighting how the vehicle continuously evolves through software.

The campaign focused on presenting newly introduced functionalities such as Pet Mode, Karafun (karaoke integration), and other digital features designed to enhance the in-car experience and showcase the XPENG G6’s connected ecosystem.

Assets Produced


A series of feature-focused videos created to communicate the new OTA updates in an engaging and easy-to-understand way.

Each video demonstrated specific functionalities within real-life scenarios, showing how features such as Pet Mode, Karafun, and other software updates improve comfort, entertainment, and usability inside the XPENG G6.

We also produced product photography, capturing the vehicle’s design and interior environment while supporting the storytelling of the software features.


My Role

Project Direction & Creative Development

I directed the project from start to finish, working directly with freelance creatives and production partners to develop the concepts and storytelling approach for the OTA feature videos. During this phase, I helped define how the new functionalities could be translated into clear and engaging visual narratives.

On-set Supervision

During the shoot in Munich, I worked closely with the production team on set, supervising the execution of both video and photography to ensure the XPENG G6 remained the central focus and that all content followed the agreed creative direction and product messaging.

Post-Production Guidance

I also supported the post-production phase, guiding the editing and finalization of the assets to ensure the videos and photography remained consistent with the campaign’s creative direction and brand standards..




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