Home
Who am I? CV
Side Projects
HONOR Magic V2
Creative Direction
Cretive agency - We are social (Paris)
Production house: HVH (Paris)
2024Info
The HONOR Magic V2 is the thinnest folding phone on the market. We created a series of digital assets, including three 15-second videos and various images in different formats, showcasing the phone's key features: its slim profile, lightweight design, foldable functionality, and its appeal as both a desirable and practical tool for a professional work environment.
My role in this project was to revise the briefing and collaborate closely with the creative agency to develop a new storytelling approach that communicated the company’s first foldable smartphone, with a focus on productivity. I was on set in Paris, leading the project and ensuring everything was aligned with the campaign's objectives. I oversaw the entire process until the final materials were delivered to the different countries.