HONOR Magic 6
Pro
Creative Direction
Cretive agency - We are social (Paris)
Production house: Blua - Kinkifactory
2024
Info
We have developed different pieces (Main video 45 seconds,
photographs and mini ksp videos of 15 seconds + 6 secs) for all European countries + UK
+ in channels such as TVC, OOH, DOOH, PosM, Print, Digital.
The campaign has been developed under the creative concept
of “Discover the Magic” until it’s in your hands. Let’s go in search of all those little moments of magic that surround us,
to restore faith in everyone's ability to create magical things.
Because that's what the new Magic6 Pro does. It enables everyone to find their inner magic and reveal it.
These pieces, as well as having an emotive feel, relate directly to the 3 main product features which are, screen durability, battery life and the new AI Motion Sensing motion capture mode.