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HONOR Spirit
Creative Direction
Production: @_aturi
2023
Info
HONOR Spirit is a unique project that differs from my usual work at the company, as I was challenged to establish a direct communication channel with people connected to the brand. To achieve this, we created a Telegram channel where we host activations to engage the group and address any questions from members.
For the launch of this group, we developed the idea of producing a series of videos that not only showcase the brand's values and upcoming activities within the group but also highlight the product features through storytelling. These videos serve to both engage the community and promote the key aspects of the product in a creative, narrative-driven way.
In all of the videos, I was the project lead, overseeing the entire process from the initial briefing to the final delivery.