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HONOR 200 Series
Creative
Cretive agency - We are social (Paris)
Production house: Blua - @umbra_directors
The HONOR 200 Series is a range of smartphones that includes the 200 Pro, 200 Lite, and 200 Standard models. Each product features advanced lens capabilities, making them perfect for capturing stunning portraits. This is reflected in the overarching concept for the series: "The Portrait Master."
My role in this project involved working closely with the new creative director, collaborating throughout the development process to ensure the campaign's vision was fully realized. I was also present on set during the shooting, leading and supervising to ensure every detail was executed correctly and aligned with the creative objectives.
We created a series of videos and photographs showcasing fun and engaging portrait sessions between the characters, set in visually striking locations where architecture and color take center stage. The assets are designed for diverse platforms, including TVC, media, and social networks, with variations in duration and focus on specific product features. These features include advanced photography modes (Night Mode, Bokeh, Harcourt Mode), long-lasting battery performance, Magic Portal, and Eye Comfort Display.
Additionally, we developed a social media activation in collaboration with renowned photographer Rankin, further reinforcing the portrait-centric theme of the campaign.
Social activation content
We collaborated with a renowned photographer who used the HONOR 200 Pro to capture professional-grade images, highlighting the smartphone’s advanced camera capabilities. Together, we produced a series of videos where the photographer shared tips on how to take the best photos using the device. To further engage our community, we launched a photography contest on social media, with the winning shot exhibited in a gallery in London — celebrating creativity and showcasing what the HONOR 200 Pro can do in the hands of everyday users.