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Creative Content Manager
Agency: Cargow, Moshi (London)
2025
Info
In July 2025, we filmed the European launch campaign for the XPENG G6 in Alicante, Spain. The project involved producing a series of video and photography assets designed to communicate the vehicle’s key features across multiple formats and channels for the European market.
Assets Produced
The production included:- A 60-second TVC, developed in multiple formats and dimensions to adapt to different media placements.
- Four KSP storytelling videos, each focused on a key vehicle feature:
- Fast Charging
- Digital Rear View Mirror
- Interior and Exterior Space
- V2L (Vehicle-to-Load)
- Lifestyle photography, capturing the experience and usage of the vehicle.
- Clean product “wall” photography, highlighting the design and details of the car.
My Role
Involvement from PPMI joined the company shortly before the production phase and became involved in the project from the PPM (Pre-Production Meetings) onward, participating in the alignment of creative and production elements ahead of the shoot.
On-set Supervision
During the shoot, I worked closely with the production team on set, supervising the execution to ensure all visuals and storytelling followed the agreed direction and product messaging.
Post-Production Guidance
I was also involved in the post-production phase, guiding the team throughout the editing, color grading, and final delivery process to ensure the pieces remained consistent with the campaign’s creative direction.
Content Planning & Asset Delivery
After production, I developed a content delivery calendar to coordinate the distribution of assets across different European markets, ensuring each country received the appropriate formats and materials for their channels and launch timelines.
Lifestyle Pictures