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Creative Content Manager
Freelancers
Dec 2025
Info
We produced a Christmas campaign video featuring the XPENG G9, created as a global seasonal piece designed to highlight the vehicle’s fast-charging capability through a playful holiday story.
The concept centers on Santa Claus getting stranded on Christmas Eve when his sleigh runs out of power. Our driver picks him up in the XPENG G9, and together they begin the adventure of delivering presents throughout the night. Thanks to the vehicle’s ultra-fast charging capability—charging from 10% to 80% in just 12 minutes—they are able to quickly recharge and continue the journey, turning a potential disaster into a successful Christmas mission.
Assets Produced
A Christmas storytelling video created for global distribution, built around a festive narrative that combines humor, adventure, and product storytelling.
The story highlights the XPENG G9’s fast-charging technology as the key element that allows Santa and the driver to continue delivering gifts across the night.
The final asset was delivered in seven language versions, allowing the campaign to be distributed across multiple international markets while maintaining consistent messaging and tone.
My Role
Project Direction & Creative Development
I directed the project from start to finish, working directly with freelance creatives and production partners to develop the concept and storyline for the Christmas campaign. The creative approach focused on transforming the technical feature of fast charging into an entertaining holiday narrative centered around Santa’s unexpected journey.On-set Supervision
During the shoot, I worked closely with the production team on set, supervising the execution to ensure the storytelling, festive atmosphere, and product integration aligned with the creative direction.Post-Production Guidance
I also supported the post-production phase, guiding the editing and finalization process and coordinating the delivery of the seven language versions to ensure the campaign remained consistent across all global markets.Lifestyle Pictures