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CGI Videos- HONOR Magic 6 Pro
Creative Direction
Cretive agency - We are social (Paris)
Production house: KOMETA and BOL
2024
Info
We created a CGI video for each city and key landmark, showcasing specific product features such as screen resistance, battery life, and AI Motion Sensing. The objective was to develop a storytelling approach where our smartphone interacts with each location, visually illustrating the product feature we aimed to highlight.
My role in this project was to select the production agency and work closely with the creative team, collaborating on changes and refinements until we achieved the desired outcome.
The campaign includes videos set in iconic cities such as Paris, Madrid, Warsaw, Berlin, and London, each one tailored to emphasize the unique capabilities of the smartphone in a dynamic and engaging way.